We're hiring! Join our marketing team

Job Title: Snr Marketing Executive/Marketing Manager
Location: London office (East Putney)/Hybrid, with occasional travel
Reports To: Head of Marketing
Company: Jon Baines Tours Ltd

About Us

Jon Baines Tours is a specialist travel company offering medical, professional non-medical, and cultural study tours and cruises worldwide. Based in London and Melbourne, we curate small-group experiences that inspire and educate healthcare professionals and culturally curious travelers.

With a family-owned ethos and a passionate team, we combine our love of travel with exceptional expertise. Our co-owners, Jon and Karen, lead the business from the Australian office and we have a small London team, within which this role will sit.

We are seeking the right person for this role. You will be a self-starter and a skilled Snr Marketing Executive/Marketing Manager. This post will support the Head of Marketing in delivering the marketing strategy and associated campaigns. As Snr Marketing Executive/Marketing Manager you will play an important role in helping us achieve our growth goals 2025 and beyond. The role requires strong digital marketing expertise alongside a sound understanding of advertising and print production and a can-do attitude. This role is a minimum of 3-4 days per week or across a 5-day week if working school hours. This role would suit someone looking for variety and ownership in a fun sector but who would also like the support and direction of a Head of Marketing.  

This role could be held as a staff position or on a self-employed contract basis. The salary range is £30,000-£ 38,000 per annum (full-time pro rata), depending on experience.

Key Responsibilities

As Snr Marketing Executive/Marketing Manager, you will take the lead on executing marketing initiatives, ensuring alignment with our business goals and promoting our portfolio of professional healthcare and cultural tours.

Campaign Development and Execution

Implement marketing campaigns to promote around 40 tours annually, working closely with the Head of Marketing.

• Coordinate advertising plans and sponsorships to support the tours roster. Negotiate packages that best meet our budgets with titles that best serve the tribes we are targeting.

• Manage the production of print materials, including brochures, flyers, and advertisements.

• Work collaboratively with sales and operations teams to align marketing strategies with client engagement goals.

Digital Marketing

• Develop and execute digital campaigns across platforms, including SEO, PPC, and social media.

• Manage social media accounts (LinkedIn, Facebook, Instagram), creating engaging content and fostering community growth.

• Oversee website updates and enhancements to ensure a seamless user experience.

• Optimise email marketing campaigns, managing segmentation and performance tracking.

• Analyse digital marketing metrics and use insights to refine strategies.

Content Creation and Brand Management

• Support the content editor with storytelling efforts to highlight the unique value of our tours.

• Write content for email marketing and social media posts

• Ensure adherence to brand guidelines across all marketing outputs.

Collaboration and Communication

• Work with the Partnerships Manager to build relationships with professional organisations and associations and provide marketing collateral and content when deals are made.

• Contribute to the organisation and delivery of online and offline events for prospective and existing clients.

• Support PR initiatives and media outreach to increase brand visibility as directed by the Head of Marketing.

Key Skills and Experience

• Proven experience in a marketing role, with a strong focus on digital marketing.

• Expertise in advertising, media planning, and print production processes.

• Proficiency in SEO, SEM, Google Analytics, and email marketing tools (HubSpot/Mailchimp)

• Strong project management and organisational skills.

• Excellent written and verbal communication skills.

• Ability to work independently and manage multiple projects in a fast-paced environment.

• Familiarity with the travel, education, or healthcare sectors is a plus, but not essential.

Why Join Us?

• Small Team Environment: Enjoy a flat structure and close collaboration with a talented team.

• Creative Opportunities: Bring your ideas to life across diverse marketing channels.

• Meaningful Work: Help create transformative travel experiences for professionals and cultural enthusiasts.

• Travel Perks: Familiarisation trips and opportunities to engage with tours and events.

• Flexible Work: Benefit from a hybrid work environment with office-based and remote opportunities.

How to Apply

Please send your CV and a cover letter detailing your suitability for the role, why you’re passionate about marketing in the travel industry and what you would bring to the role to support the growth of Jon Baines Tours to karen@jonbainestours.com. Closing date for applications is 9am on Monday 27 January, 2025, unless the role is filled before this date.

Jon Baines Tours is an equal opportunity employer. We welcome applications from candidates of all backgrounds and encourage applicants to inform us of any reasonable adjustments they may need for the interview process.

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